5 Reasons Why Your Business Needs Custom Paper Box？

In the realm of business where fierce competition among brands is offering challenges, the presentation of packaging matters a lot. Product packaging is an aspect that can contribute a lot to portraying a brand as a responsible and professional one. Among various types of product packaging boxes, Kraft box packaging is popular for many reasons. A special type of paper known as Kraft paper is used to make these boxes. Kraft paper is synthesized through wood pulp by a process known as the Kraft process. As the raw material used for this synthesis is natural and sustainable hence Kraft paper is recyclable.

Ecobag are exported all over the world and different industries with quality first. Our belief is to provide our customers with more and better high value-added products. Let's create a better future together.

These boxes allow you to opt for simple yet effective means to strengthen brand identity, appeal to customers, and follow environmental safety regulations. If you want to be a part of the continuing trend of prioritizing the minimalistic approach then Kraft boxes are the best solutions. The natural brown color of Kraft boxes eliminates the need to use several colors to uplift the aesthetics of your packaging. This advantage makes their use more economical. However, if you still need colors then these boxes provide you the opportunity to play with the color of your choice.

Why Use Kraft Boxes?

 If your mind got stuck at this point, then after reading the above session of this blog, you might become clear. The immersive benefits of Kraft paper packaging include protection, aesthetic appeal, sustainability, cost-effectiveness, and many more.  In short, for those who are seeking various ways to become successful then making custom Kraft boxes a must-have packaging solution is crucial.  This blog contains various compelling reasons to choose Kraft boxes for your business. Take a look below:

Environmental Sustainability:

Are Kraft boxes sustainable? This is a commonly asked question. People are becoming increasingly aware of the benefits of using sustainable packaging. Here is good news for all eco-conscious consumers. Kraft paper boxes are sustainable and assist entrepreneurs in contributing to the safety of the environment. Being made from recyclable Kraft paper, these boxes add no harm to our environment. Sustainable packaging like Kraft boxes reduces carbon footprints and helps you comply with regulations. Moreover, these boxes portray you as a brand that keeps environmental protection at the forefront of their business strategies. Providing sustainability is the major advantage of Kraft boxes.

Versatility and Ease of Customization:

The world of Kraft box packaging is so versatile. It offers a great opportunity for businesses that always want to be a trendsetter by opting for novelty. Kraft boxes can be customized in various sizes, shapes, and designs as per requirements and preferences. Using Kraft paper boxes without printing is a common and economical practice. They come in brown color and are so inspiring that there is no need for printing for exceptional appeal. But if still, you want various design ideas and branding elements then these boxes are ready to entertain you. Further elevating your packaging with the addition of windows, lids, or inserts is advantageous in terms of better aesthetics and more practicality. Moreover, their ability to mold in any shape like oval, rectangular, or square has made them occupy a special place in the marketplace. Among various designs, Kraft boxes with lids and Kraft boxes with windows are the most popular.

Durability and Protection:

Kraft paper material is known for making robust boxes that are suitable for holding various products securely. Boxes made of Kraft paper can be used for storing, displaying, or shipping various products. The packaged items remain safe because these boxes don’t allow external factors and pressures to reach them. You can add corrugated layers to enhance the overall strength. Cardboard Kraft is highly resistant to wear and tear. When it comes to packaging food, then Kraft boxes don’t remain behind. As they are made from 100% natural material, this reduces the likelihood of penetration of toxic chemicals into the edibles. They have an excellent ability to withstand heat, moisture, and changes in temperature. That is why different brands, restaurants, and several food chains utilize these boxes immensely. Keeping food fresh and safeguarding various products even the delicate ones, Kraft paperboard boxes find their way in businesses of all types. Moreover, Kraft boxes are also a great way to improve your brand reputation by delivering the best quality products.

Cost Effectiveness:

Whether you are a new startup or a large entrepreneur for years, looking for the most affordable packaging solutions must remain your priority. Kraft boxes wholesale is the smart means to optimize packaging costs without overlooking quality. The raw materials that are used to make these boxes are readily available. You don’t have to spend a lot of time and money searching or ordering them from various places. It mostly happens for other alternatives such as metals or plastics. Being made from a natural and excellent resource that is pine wood, they save you the cost of production. Moreover, the reusability of these boxes also mitigates the cost expenses associated with the buying of new resources. Additionally, the lightweight feature of these boxes can provide you with the advantage of low shipping charges and save logistic expenses in the long term. By choosing wholesale Kraft boxes, your business can attain a perfect and beneficial balance of sustainability and affordability at the same time. This enhances your bottom line and leaves positive impressions on your customers.

Effective Marketing Opportunity:

It is not easy to survive among competitors. To make your brand name and develop its recognition, it is necessary to go for various marketing strategies that distinguish you from ordinary people. Companies have to engage in various promotional activities to achieve sales goals. Marketing through packaging is a smart and economical choice that any brand can select. The blank canvas of Kraft boxes offers an excellent platform to advertise products effectively.  These custom boxes allow entrepreneurs to save a tremendous amount of money and generate a good brand image. You can easily print the company's name, logo, tagline, and other related details on the boxes to create more awareness about your brand. The nature of these boxes makes them one of the outstanding packaging in the retail environment. Choosing printed Kraft paper boxes as your brand ambassador is an excellent idea to gather attention and enhance brand recognition.

Final Thoughts:

Various strong reasons can convince you that choosing Kraft boxes for your business is an effective and easy way to succeed. Among many, some are narrated above. The myriad of benefits that are associated with the use of Kraft boxes make them indispensable for businesses of all types. From sustainability, versatility, and durability to cost-effectiveness and efficient marketing opportunities, Kraft paper boxes outpace other packaging solutions. Don’t think a lot, invest in Kraft boxes for your business from The Custom Boxes and witness the numerous advantages that they bring for you.

When you think about products made by Apple or Tiffany & Co., you’re just as likely to envision the brand’s iconic packaging as the product itself. We can all name brands that have gone above and beyond to create a memorable unboxing experience through presentation and packaging.

In the past, providing this level of brand recognition and customer service through custom packaging was available only to major corporations that sell hundreds of thousands of units a year or luxury brands with high price points. 

Now, it seems like everyone is getting in on the custom packaging game, from subscription services such as BarkBox and Ipsy to artisans selling handmade goods on Etsy. Thanks to web platforms that allow anyone to design packaging online in 3D and order in small batches, custom packaging has become accessible and cost-effective for small businesses too. 

Here’s how your business can get in on the affordable custom packaging revolution and reap benefits like greater brand loyalty and more secure product shipping. 

What is Custom Packaging?

The best way to describe custom packaging is to compare it to the more traditional alternative: stock packaging. 

Stock packaging, or standard packaging, is the generic type of packaging that you can pick up at Staples or the Post Office or order online in bulk. These unmarked brown (or sometimes white) corrugated cardboard boxes are easy to manufacture and come in a limited number of sizes and styles. While stock packaging is cheap and makes a lot of sense for personal shipping needs, it doesn’t do much for you if you’re trying to build an ecommerce brand. Customers have come to expect more stylish, refined packaging when they order goods online. 

Custom packaging, by contrast, is tailored with the product specifications, the brand, and the end user in mind. The inside of the packaging is designed to fit the product perfectly, while the shipping box itself can be designed to mirror your brand’s colors, display your logo, or even include additional copy that conveys your sense of humor or company values. With custom packaging, the options are limited only by your own creativity and imagination. 

The end result of custom packaging? Customers get a memorable unboxing experience, get the wow factor they’re looking for, and are more likely to choose your brand in the future. In fact, according to a recent study by Ipsos, 72 percent of American consumers are greatly influenced by packaging design when they make their purchases.

If you are looking for more details, kindly visit Custom Paper Box.

Related links:
10 Things to Consider When Buying Biodegradable Film Packaging

Top 5 Benefits of Custom Packaging for Small Business

There are many ways that custom packaging can benefit your business. Here are our top 5 reasons for choosing custom packaging for your shipping needs: 

1. Custom Packaging Creates a Valuable Touchpoint at an Affordable Price. 

Think about how much you would typically spend to put something directly into the hands of a potential customer. Packaging and shipping speed are two factors that can initiate a physical and emotional connection between customers and your brand. Still, there are many companies that readily spend thousands of dollars going to trade shows, handing out pens and other swag — but balk at spending a few cents more per box for packaging for their small business — even though this packaging is going directly to people who have already proven they’re willing to spend money on your products. 

Why is this? Many ecommerce sellers don’t fully understand how important quality custom packaging is to the future of their business. A recent study by the GWP Group confirmed that customers relate the quality of the packaging to the quality of the brand, form an initial impression of your brand within 7 seconds, and are more likely to buy from a company again if they like the packaging. In most cases, the initial impression a customer forms will not change without a lot of effort, which means you’ll be spending much more to win and retain customers in the long run if you make a poor impression with your product packaging. 

Customers expect great packaging designs. Don’t throw away a golden opportunity to impress and engage your customers for mere pennies on the dollar. 

2. Custom Packaging Protects Your Product. 

Custom packaging can also be a wise investment because it gives your product the protection it needs. Unlike standard packaging, where any box will do, custom packaging only uses materials that fit the product in terms of size and durability. 

Custom packaging gives your product that inner protection to keep it in a fixed position in transit and the outer protection that it needs to remain intact before it gets to the customer. For example, if you’re shipping glass or other fragile merchandise, a custom shipping box that incorporates a rigid cardboard with a foam insert can ensure your products make it in one piece, every time. Hydrogenated water brand, HyVIDA, found that when they invested in a custom packaging solution for their product, they eliminated damage complaints and dramatically improved their reviews on Amazon.

Protective packaging is especially important for small businesses, as inventory is often their company’s largest investment. As a bonus, opting for well-designed custom packaging that fits your inventory to a T can save your company money on package fillers such as bubble wrap, shredded paper, and packing peanuts. 

3. Custom Packaging Promotes Customer Satisfaction. 

In theory, 100% customer satisfaction is the goal of every product package, but in reality most product packaging leaves customers disappointed, which is dangerous for your brand. According to Forbes Magazine, 60 to 80 percent of consumers do not go back to the same business if their packaging is poor, even if they are satisfied with the product.

Don’t let poor packaging undermine a great product. Instead of losing customers because they feel disconnected from your brand, let Arka ensure that your customers are satisfied by the product and what the product is shipped in.

With the help of a sleek design, visually appealing colors, modern prints, beautiful package inserts, and personalized messages, you can give your customers what they crave and increase customer satisfaction. These personal touches are particularly important when choosing packaging for a small business. Changing consumer shopping habits have led 55% of Americans to make a purchase from a new brand. This is a big opportunity for small businesses to make a big impression on these new customers.

4. Custom Packaging for Small Business Turns Customers Into Brand Ambassadors.

Perhaps one of the biggest (and sneakiest) benefits of custom packaging for small businesses is its ability to turn customers from one-time purchasers into brand ambassadors. This is especially true for ecommerce businesses, since waiting for the package to arrive and then unboxing the product are such a primary part of the customer experience. 

In fact, according to Dotcom Distribution, 35 percent of customers report regularly watching unboxing videos, 55 percent of customers report buying a product after watching an unboxing video, and 40 percent of customers say they’ve shared a picture or video of a product’s packaging before. 

That’s a lot of opportunities to get your brand in front of new buyers without spending any additional money on advertising or social media campaigns. When you look at the statistics, custom packaging begins to feel less like an extra, unnecessary expense and more like the most efficient and cost-effective way to reach new customers.

5. Custom Packaging Encourages Repeat Business. 

Finally, custom packaging is a great way for small businesses to get customers to return again and again. Selling to an existing customer is so much easier than getting a new customer, yet many companies spend all of their marketing money trying to attract new customers and don’t give much thought to keeping the customers they already have. 

Custom packaging can help your company build loyalty over time and earn repeat business not only by making a solid first impression, but also by giving repeat customers something to look forward to. You know this is true if you think about your own favorite ecommerce brands, the excitement you feel when you see the instantly recognizable packaging in your mailbox or on your doorstep, and the pleasure you experience opening a beautifully-presented product. 

In addition, creating custom packaging gives you the opportunity to design memorable seasonal or event-based packaging and to include coordinating stickers, tissue paper, packing tape or package inserts advertising an upcoming sale —anything that will help you build a cohesive brand image and forge a highly personalized connection with your existing customers will help you retain those customers. 

For these and many other reasons, ecommerce businesses should give serious consideration to custom packaging as a way to create a big impact with a small investment. 

Are you interested in learning more about Paper Bag? Contact us today to secure an expert consultation!