The Benefits of Custom Cosmetic Packaging

Protect Your Product with Custom Cosmetic Packaging

In today&#;s flourishing cosmetic world, there is a vast range of cosmetic products on the market. From foundations, bronzers, and eyeshadows to lipsticks, glosses, and more, each product deserves their own unique box. Let&#;s uncover the many benefits of using custom cosmetic packaging to benefit your business and meet your customer&#;s desires.

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Product Safety

Many cosmetic products, such as perfume bottles, lip glosses, and nail polishes, are fragile. These products often come in atypical shapes, leaving the standard cosmetic packaging boxes at a disadvantage of securely protecting the product. Using custom cosmetic packaging ensures protective materials can be tailored for your product to maximize its safety.

Build Brand Worth

Your brand&#;s worth increases with custom cosmetic packaging designs. While unique labels and formulas help build your brand on the shelves, innovative and attractive product packaging helps boost brand awareness so you can stand out from the competition.

Personalized Attention

By utilizing customized packaging for various cosmetic products, you can design personalized details for each one. Through the design process, each product can have different patterns, prints, and textures, creating a unique personalized touch.

Increase in Sales

Creating innovative custom cosmetic packaging can help your products stand out against the competition. Through inventive and original designs, textures, styles, and colors, your custom cosmetic packaging boxes, jars, and bottles will be easily recognizable by customers. This will help increase demand and sales.

Cut Costs

Shipping cosmetics in standard size boxes can unintentionally raise your shipping costs due to the usage of excess and void fill materials. Using custom cosmetic packaging will produce a tailored alternative to lower your expenses and keep your product safe.

Custom Cosmetic Packaging for Your Business Needs

Albert Paper Products is an expert in cosmetic packaging and a leading supplier in the cosmetic industry. Let us be your one-stop-shop for makeup containers, jars, bottles, tubes, compacts, lip glosses, etc. Our design team will help develop your whole package. Reach out to us today!

Tubes are universally popular cosmetic packaging solutions. If you want packaging that protects your product, promotes your brand and is easy for customers to use, tubes are for you. From gels and creams, to lotions and scrubs, tubes are the ultimate cosmetic packaging solution.

According to Future Market Insights, cosmetics and personal care tubes are set to be valued at $2.8 billions by . Of all the uses of tubes, cosmetic and personal care applications represent the largest segment of the global tube packaging industry. Any cosmetics companies not on the tube bandwagon is, quite frankly, behind.

So, the cosmetic tube packaging industry is growing, and here is why&#;

6 Benefits of Using Cosmetic Tube Packaging

1. Lower Price

There is no denying cost is important in any business decisions. Tubes are one of the most cost-effective packaging solutions to choose.

Due to the ease and speed at which tubes can be produced on a large scale, manufacturing costs are relatively low compared to other packaging materials and methods.

This also means tubes are useful for reactive brands, constantly bringing out new products in line with marketing trends. Because tube packaging can be produced quickly, relatively cheaply and in large quantities, new products can hit the shelf fast.

2. Packaging Versatility

One of the most notable benefits of using tubes for cosmetic packaging is their versatility.

Choose from extruded plastic squeeze tubes, the most general tube type used for a variety of industries including cosmetics; laminated squeeze tubes, most renowned for toothpaste; and aluminium metal squeeze tubes, impenetrable all-aluminium tubes mainly used for paints, adhesives, and foods. Find what works best for your product and brand.

See more: What is the Best Material for Cosmetic Product Packaging?

Along with choice of tube type, there are also multiple lids choices. For example, there are flip lids or screw top lids. Tubes can also be adapted with a variety of applicator options, such as brush tip for lip gloss or titanium roller ball for serum. You can also apply a secondary lining to further prevent product contamination before reaching the consumer.

GLS Package Product Page

Tubes can be branded with ease, ensuring your products stand out and your brand gets remembered. With all-round decoration options, from tube texture to cap colour, tubes provide the ultimate branding opportunity.

3. Eco-friendly

Tubes allow you to make the most out of your product. From being able to fill precise amounts to consumers squeezing out every last drop, tubes help to reduce waste product.

During the manufacturing stage any tube packaging not used can be reused or recycled. Following sale, increased focus on PCR results in more environmentally friendly packaging. Raw materials used to make tube packaging has become more eco-friendly, and this is something brands love to shout about.

As consumers become more environmentally conscious, cosmetics companies are keen to promote any environmentally friendly initiates they have, including packaging. With many companies advocating their environmental promises in advertising and branding, any cosmetic company not doing the same is missing out.

4. Product Protection

With secure lids and sturdy exteriors, tubes provide effective protection for products against possible contaminants, from the air, light exposure and users. This is a huge benefit to both consumers wanting to use the product for a long time, and cosmetics companies wanting to maintain a good reputation.

The simple squeeze dispersion method means users do not come into contact with excess product within the packaging, like they would in a tin, for example. This helps to reduce any contamination or degradation. Where product in a jar gets exposed to the air many times as it is opened, tubes reduce exposure and have only a small opening, preventing contamination. Similarly, the opaque exterior of tubes protects product from light degradation, unlike glass cosmetic packaging.

5. Transportation

As tubes are less bulky than other packaging types, such as bottles, tubes can be packed more efficiently and therefore more transported for possibly less. Tubes, and especially plastic tubes, are lightweight in comparison to other packaging materials and therefore present the benefit of being relatively cheap to transport too.

An additional benefit to plastic or aluminium tubes is their sturdiness, less prone to damage. Where glass cosmetic packaging may smash, or aluminium tins may dent, tubes remain intact.

6. Usability

Tubes are incredibly easy for consumers to use, requiring only one hand and minimal effort.

Tube dispersing process ensures the exact amount of product wanted is distributed. Provided the tube has the perfect lid to match the product, users can get the amount they want, without creating waste.

Users can also get to the bottom of product and not leave a single drop. This is a huge benefit of tubes, as consumers want to make the most of the product they have spent money on.

Bonus Benefit &#; Transferability

We promised 6 benefits, but it turns out tubes make such great cosmetic packaging, we just had to include one more!

Tubes make great full-size product packaging as well as minis or samples! Take the design of your full-size product and scale it down to create smaller branded tubes. These mini products can be used as samples, sold as testers, or airport mini essentials!

At Fillcon, we know a thing or two about cosmetic sampling and the great benefits it can have for business. Get in touch with our cosmetic sampling experts today.

Cosmetic Tube Packaging with Fillcon

Fillcon manufacture and fill all sorts of tubes, bottles, sachets and more across a variety of sectors. From household and medical products, to industrial and mechanic wipes, Fillcon take on varied and diverse projects delivered to a high ISO standard.

Specialists in cosmetic sampling solutions, Fillcon are industry experts. With fill doses from 3ml and MOQs as little as 10,000, Fillcon can provide cosmetic companies with the perfect tube packaging. Fillcon can even offer environmentally conscious solutions, helping brands promote their sustainable advocacy.

Contact Fillcon today and fill your ultimate cosmetic tube packaging.

Are you interested in learning more about cosmetic bottle manufacturers? Contact us today to secure an expert consultation!