TOP 5 Essential Signage Solutions for Hotels
TOP 5 Essential Signage Solutions for Hotels
Branding
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Lets start by looking at your branding.Have you got a specific colour scheme you want to follow? Is there a certain font you are using across the business? Do you have a unique look in comparison to the other hotels in your area? These are some questions you need to be asking yourself as you want to stand out against your competitors.
When looking at the signage you want, you need to consider your brand and if this particular signage would work for you and your brand.
If your hotel is located in a popular city and you are surrounded by many competitors, what solutions will make you stand out from the crowd? By assessing your competitors and their branding you can identify what they may have missed out on and have the upper hand.
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Guests will shop around before they book anything and will compare you and your competitors. You need to make sure your branding is distinctive as this can give you the advantage you need.
Wall & Wayfinding Signs Branding & navigation signage for ...
Be it a building or an external space, wayfinding signs offer clear, concise and visual guidance on how to navigate different environments. Overall, these signs will serve your visitors, employees or residents best when the most direct journey between the starting point and destination is clearly shown.
Speaking broadly, you'll typically want to present destinations at entry, with place names and locations providing the key to begin navigation. For ease, you'll then need to reinforce information at every point that the customer needs to make a decision such as arriving on a new floor or coming to a crossroads in a corridor, identifying the spaces nearby with small directories. Last but not least, you'll want to signpost destinations in the main walkways available with direction signs, as well as identify or mark them where they are with room numbers and name or logo signs.
Alongside placement there are many other layers to wayfinding that need to be considered, for example, leaning on landmarks as orientation anchors and implementing a minimalist colour coding system to create identities for different spaces. For help planning your wayfinding system, contact us.
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