How Toyota High System Uses InstaVR to Improve Employee Recruiting Through Immersive VR Tours Presented at Job Fairs

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Founded in in Kariya, Japan

100% owned by Toyota Industries Corporation

345+ employees

$63 Million USD per year in Sales (FY )

Toyota High System Client Overview (Employee Recruiting)

To create Virtual Office Tours, Toyota High System turned to industry leader InstaVR. The ease-of-use and cross-platform publishing of InstaVR was a natural fit for Toyota High System&#;s needs. They quickly and easily authored their first immersive office tour experience, publishing it to the HTC Vive. This application was featured at the Japan VR Summit in Nagoya (May, ).

The recruiting team continues to use InstaVR-authored virtual office tours to generate interest in potential employees, leading to lines of college students waiting to view them at job fairs. Viewers are virtually transported in the HTC Vive headset to the company&#;s offices in Kariya, Japan. Toyota High System has been so happy with InstaVR&#;s platform that they&#;ve started to offer virtual reality tour application building as a service to many of their own clients as well.

Toyota High System &#; Company Overview

Toyota High System, a wholly owned subsidiary of Toyota Industries Corporation, provides a wide range of IT services, including to its parent company. The business was founded in in Kariya, Japan. Since then, it has grown to over 345 employees on the strength of $63 Million USD per year in sales (fiscal year ).

Interest in Using Virtual Reality for Employee Recruitment

Virtual Reality saw widespread growth and adoption in . So it&#;s not surprising that Toyota High System, an IT services firm based in Japan, became interested in using the technology. Their first use case: Virtual Office Tours.

The subsidiary of Toyota Industries Corporation has grown to over 345 employees in recent years. Recruiting skilled employees is a key driver of their financial success. So job fairs, particularly on college campuses, have become important events for them.

The Human Resources department, recognizing VR&#;s immersive qualities, envisioned a way for potential employees to virtually visit their Kariya campus. This VR experience would:

1. Create buzz at the college job fair, leading to more foot traffic to their booth

2. Transport users to their office park through immersive VR, shown on high-end VR headsets

3. Create a memorable and educational experience, leaving potential employees with a more favorable view of the company

But before authoring and publishing their Virtual Office Tours, they needed to find the right technology partner.

Selecting InstaVR as a Technology Partner

Before embarking on recording and publishing their VR tours, the human resources team at Toyota High System sought out a partner company whose core competency is Virtual Reality. Their main selection criteria was:

1. Ease of authoring. Despite being an IT services company, the recruiting team at Toyota High System knew they wanted an easy-to-use platform. They didn&#;t want to waste time or energy coding VR apps.
2. Localized language and support. Being a Japanese company, they required a platform that could support Japanese characters, as well as a localized interface.
3. Publish across VR platforms. They initially thought they&#;d publish to Gear VR. But as the VR headset industry changes quickly, they wanted to leave their options open.

InstaVR checked all the boxes. The drag-and-drop, one-click publishing of InstaVR meant that members of the recruiting team could author apps without any outside involvement. With an office in Tokyo, including Customer Support, Toyota High System knew InstaVR could meet their language needs. And publishing cross-platform is one of InstaVR&#;s main selling points.

Selecting InstaVR was an easy choice.

Authoring the Toyota High System Virtual Office Tour

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The first step in Authoring their VR app was recording 360-degree on-site videos. Toyota High System chose to use a &#;guided tour&#; approach, with an employee introducing the tour from outside the offices. The VR Office Tour then transitions to 360-degree videos of the interior, with the guide showcasing the offices and discussing the benefits of working for the company. You also get to meet a few employees themselves.

The final step in the VR experience was publishing. The initial instinct was to publish to Gear VR, a solid mobile VR headset. However, with InstaVR&#;s one-click publishing approach, Toyota High System was easily able to transition to publishing the same experience to the HTC Vive. And just a few months later, HTC Vive for Macs.

Mr. Osawa Takehito, Solution Sales Department, explains the publishing decision: &#;Initially, we created a &#;VR Office Tour&#; for enabling candidates to virtually visit our offices using InstaVR&#;s GearVR output feature. By supporting HTC Vive, it is now also possible for our app users to watch for a longer time with higher picture quality. Toyota High System can broaden the range of VR experiences we produce by utilizing HTC Vive output capability.&#;

Success with Publishing; Expanding to Offer VR &#;Office Tours&#; to Clients

After quickly and easily publishing their Vitual Office Tour using InstaVR, it was time for Toyota High System to showcase their VR. Using the HTC Vive, the company&#;s recruiters were able to generate massive interest among college students at job fairs. Using VR at exhibition booths has been shown to increase foot traffic. Using such an immersive technology also gives them an edge in creating a memorable impression of what working at Toyota High System is like.

Following initial success, the company presented their VR experiences at the Japan VR Summit in Nagoya on May 30th and May 31st. The feedback has been so positive that Toyota High System has begun to offer VR production services for their clients. Other businesses can contract with them to create Virtual Office Tours, particularly focused on display at college job fairs.

All of this was made possible by InstaVR&#;s simple-to-use, cross-publishing VR platform. What used to take weeks or months could be done in days. And the ROI and impact on employee recruiting has been incredibly significant.

By Bobby Carlton

Even with the news of Microsoft shutting down all mixed reality projects, employees at Toyota sees positive results using the Microsoft HoloLens 2 for training and collaboration.

Even though written instructions may be precise and thorough, sometimes a professional can&#;t master a new skill just by looking at them. This is where XR technology can help and why Toyota is using it with their workforce.

When Toyota started experimenting with Microsoft&#;s HoloLens, it discovered that the technology could be incredibly useful. In a case study released by both Toyota and Microsoft, David Kleiner, who heads Toyota&#;s research lab in North America, describes a particular use case that shows how the HoloLens can be used to improve the efficiency of his team.

In a logistics center in New Jersey, a Toyota employee was having a hard time finding the right way to install a door edge guard on a Toyota vehicle. To solve the problem, the employee and his colleague connected with a fellow Toyota colleague in California using the HoloLens 2 AR headset. They were able to see through the other person&#;s eyes and learn how to install the door guard.

The instructions were captured using the HoloLens 2 and were then used in Microsoft&#;s Dynamics 365 guides system, which makes it easier for workers to access the same help.

The case study shows how the technology helped teams improve their efficiency and reach their continuous improvement goals. The study also explained how workers at various logistics centers in the US used the HoloLens 2 for training and collaboration.

Toyota&#;s priority is making sure their teams are safe and have the tools needed to be successful, but in a way that is efficient, and according to Kleiner the company&#;s ability to solve problems and train people quickly is very important in order to bring new products to market faster. To overcome the limitations of time and location, Toyota is currently using mixed reality and the metaverse to enable their employees to share knowledge and improve their performance.

Toyota&#;s decision to use the Microsoft HoloLens 2 was also due to the company&#;s approach toward the development of the next wave of the &#;industrial metaverse&#;. Unlike other companies, Microsoft doesn&#;t just provide the right hardware to its customers. Instead, it offers a complete package that includes everything a company needs to get started with the technology.

Through its various offerings, including the Microsoft Azure and Dynamics 365 platforms, companies can create digital twins of their factories or supply chains. They can also use the cloud to simulate their operations and improve their environmental impact. With the help of Microsoft&#;s technology, Toyota can now benefit from the company&#;s extensive ecosystem to enable frontline workers to improve their performance.

Toyota&#;s goal is to make the HoloLens a &#;screen&#; for its frontline workers, enabling them to access all of their company&#;s tools without having to carry a laptop. With the help of the cloud, businesses like Toyota can now provide their employees with a variety of tools and experiences designed to improve their productivity.

&#;By using mixed reality applications on HoloLens 2, we have a 3D expression of the technical information, which means we free up both our hands. We&#;re far more efficient and look cool while we&#;re working,&#; said Hiroshi Sakai, Specialist and Lead of Mixed Reality Service Information at Toyota Motor Corporation

One of the tools that can be used by Microsoft to improve the efficiency of its frontline workers is Remote Assist, which is a remote assistance tool that can be used for monitoring and controlling the door edge.

This tool can be used by frontline workers to bring coworkers into their physical space, enabling them to receive calls and annotations from anywhere. They can also see what the other team members are seeing in real-time through the 3D space. Toyota has been working with Microsoft on the integration of the Remote Assist app and the Microsoft HoloLens since the latter was released in .

Through the partnership, Toyota was able to create an enhanced version of the &#;Guides&#; experience for the HoloLens. It allows workers to start a session and get immediate access to a trainer, as well as additional support if they need it.

Before, technicians attached QR codes to the hood of vehicles to guide users through holographic instructions using the HoloLens and Guides. Unfortunately, these holograms often moved when the user moved around a car. To address this issue, Toyota and Microsoft collaborated to develop an &#;object understanding&#; solution, which allowed technicians to lock a hologram on a vehicle. This ensures that staff members have a consistent experience.

Toyota has continued to find the value in the &#;Guides&#; as a training tool. According to Kleiner, the company&#;s trainers can now use the tool to allow their students to work independently, which means they can learn at the same time. The training times for various individual users have been reduced by up to 50%.

Toyota&#;s innovations have helped the company move its efforts with the development of the HoloLens 2 platform into the enterprise. Kleiner noted that when the technology was first introduced to the company&#;s IT department, it was very easy to implement because it was just another Windows machine.

According to Kleiner, Toyota&#;s team is expecting the &#;Guides&#; to become a key component of the company&#;s workforce in the years to come. He also noted that the company will continue providing employees with the necessary tools and resources to improve their productivity.

Toyota has now been able to deploy a device that is easy to maintain and can be used by every employee. This allows the company&#;s workers to participate in various business conversations.

Since this case study was published, it was announced that Microsoft was drastically reducing all teams working on AR and VR and ending all of their mixed reality projects.

One of the teams that was let go was the one that created the mixed reality tool kit known as the MSRTK. This was a cross-platform system that was designed to create spatial anchors in virtual space. It was able to work with various VR headsets, such as those made by Meta and Microsoft&#;s own Hololens 2.

It&#;s unsure how this will impact Toyota&#;s endeavors with the HoloLens 2. But with the success Toyota had using XR technology as an enterprise solution, the company can easily shift and turn to headsets such as the Meta Quest Pro, the HTC Vive XR Elite, or a Pico 4 headset, which all provide full color passthrough, giving the user access to MR experiences.

There is also the rumored Apple mixed reality headset which would come packed with technology needed for Toyota for them to continue their work using XR.

One thing to keep in mind is that Microsoft isn&#;t totally out of the game when it comes to XR tools. The company will be launching their Microsoft Mesh application sometime in .

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