Types of Point-of-Purchase Display Explained. Which is Best ...

In the field of point-of-purchase (POP) marketing, much effort goes into making the most effective display materials. Because a strong display solution can help in competing for retail support, it's important to understand the different types, and how they make an impact.

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#marketing #POP #merchandising #FMCG
June &#; bh



So, what's the key to effective displays? It's all about customization! Many solutions can fit any situation. To work well, display doesn't need to be big and loud. Every material can engage with shoppers, as long as it strikes the right chord.

In this article, we'll first talk about what a POP display is, and its role in marketing. Then, we'll look at examples from the two categories of permanent solutions: free-standing displays and retail fixtures.

Before you move on

We specialise in the creation, design and manufacture of point-of-sale display materials, specific retail furniture and merchandising solutions, all 100% tailor-made for retail and brand in-store projects. At Team Pilotes, we prioritise environmental sustainability by analysing the life cycle of each project to minimise its impacts &#;&#;

Point-of-purchase display, definition and meaning

A POP display is a material stores use to show off products to shoppers. When making retail plans, brands focus on how their display looks. It's usually the first thing store visitors see from a brand.

Every brand selling in physical stores uses POP displays. Marketers who specialize in merchandising are the ones who design and organize displaying. They do it when launching new products, getting visitors interested in existing ones, or during promotions. They make sure the displays work well and can handle the wear and tear of the store.

Most times, people learn about products through ads outside the store, like on TV, radio, social media, or in magazines. But once they're in the store, POP displays take over. They bring back memories and pull shoppers toward the products, whether consciously or not.

Free-standing display &#; explication and examples

A free-standing display unit is any stand-alone presentation in a store that grabs your attention. These displays put an offer right in the middle of your shopping journey, either in the aisles or all around the store, and preferably in the most busy zones. The materials are customized to fit the brand and the products they present.

Stocked with merchandise, floorstand boosts how noticeable and reachable the items are when it matters most. With attention-grabbing shapes, materials, vivid graphics, and colors, these stands look appealing, keeping everything tidy on shelves or hooks. They not only make the brand more recognizable but also invite people to check out what's on display.

&#; To find out more, read our article > Why a floor-display should be part of any marketing mix ?

Floor-standing display unit 'My spirits corner'

Captain Morgan floorstand

Display rack chocolatier Galler

Power wing for biscuits

2. Isle unit

Isle units are stand-alone floor displays you can approach from any side. You'll find them anywhere in the store where there's open space. They are powerful displays since they break through traffic-flow patterns and keep shoppers engaged.

Display for organic superfood brand

Spinner display for gift boxes

Bottle display for chewing gum

4-sided floor unit for spirits

3. Showcase

A showcase, display case, or cabinet is a special kind of stand-alone display with glass or see-through plastic all around it. It shields valuable items from being touched by people. To touch or buy something from the showcase, customers usually need to ask store staff for help. These displays are great for high-end items that are at risk of being stolen because they provide extra security.

Logic vape cabinet

Showcase display anniversary collection

Display case for e-cigarettes

CBD High Society display

A countertop display is a stand-alone presentation, usually with smaller items. Placed on a shop counter or table, it encourages shoppers to buy on the spot. It's a great way to showcase products without taking up much space.

&#; To find out more, read our article > Countertop display: the most direct advertisement

Counter-top for candy, injection moulding

Counter display for glasses, metal

Tiger Balm counter-top display

Counter-top stand for food supplements

5. Glorifier

Brands can create unique glorifiers to display their products in a different way. These glorifiers serve ornamental purposes, providing a special visual experience that's both attractive and informative. They're the perfect way to highlight a product with endless options for shape, design, and material. Since glorifiers are meant to showcase qualities and features, buyers can find the item on its home shelf.

A VIP bottle presenter or a parade tool is a type of POP material used to create excitement in nightclubs, restaurants, bars and other on-trade venues. With its design and visual appeal this remarkable material strengthens the desirability of the drink offering. It invites customers to fully immerse themselves in a Very Very VIP serving ritual. A parade tool is always mobile, allowing waiters to theatrically present the featured bottle at the customer's table. Spectacle and content to be shared on social media guaranteed!

&#; To find out more, read our article > Spirits & drinks: use a bottle glorifier to stand out in hospitality venues

Retailers set up animations in their windows to attract potential customers and draw them into the store. These window displays represent the store and can be the deciding factor in whether someone decides to enter. They create visually appealing designs that convey a brand, an offer, or the essence of the store.

&#; To find out more, read our article > Retail Window Display: Tips, Ideas & Inspiration

X-mas display for a personal care retailer

Shop display

X-mas display for a personal care retailer

Easter display Neuhaus

Gondolas are larger, free-standing shelving units with one to four sides, placed in open areas of a store. Designed to hold items for as long as needed, they often have adjustable shelves to display different types of packaging. While they're usually made of metal, brands can promote themselves through graphics, scenery, and attractive color schemes.

Gondola for a personal care set

Installation for nail polish

Gondola bath & beauty care

Front-end installations

8. Informational POP display

This category includes all POP solutions to guide and inform visitors about product features, benefits, technical details, usage, and more. These displays don't always relate to a product directly. In practice, the distinction isn't always straightforward ...

&#; To find out more, read our article > The 2 pillars of instore marketing: presentation and instore communication.
&#; To find out more, read our article > 7 types of instore messaging ... and how they influence shopping behaviour?

Fisher Price toy guide

Sunbrella sunscreen catalogue

Beka bedding materials & accessories guide

Berry Floor color library

Digital strategies, along with technological devices in digital displays, offer opportunities for traditional retailing and brands to guide choices, provide advice, maximize limited physical space, and more ...

Sephora virtual shelf

Info kiosk La Poste

Shelf unit with multimedia screens

Smart shelving

10. Shop-in-Shop (SIS)

In larger stores, shop-in-shops or corners are used when a brand dedicates a larger area to sell a variety of products. Modular design is essential for optimal use of diverse spaces. Different modules with various functions are used to customize the assigned space, immersing customers in the brand's universe, regardless of the shop.

Shop-in-Shop Balterio

Shop-in-Shop Berry Floor

Shop-in-Shop Look

Shop-in-Shop Tarkett

Retail fixtures &#; explanation and examples

One key to a successful store is how the permanent fixtures catch the attention of visitors. Every little thing is carefully planned to create a tempting and welcoming atmosphere. With a nice setting and an easy-to-follow layout, customers are likely to spend more time in the store and might come back more often. Let's look at some common solutions brands and stores use to catch their eye.

Shelving units, also known as racks, are where stores display and stock their products. They help keep the store organized in aisles, and guide how people move around. They look neat and tidy, and they make it easy to see and find what's on offer.

Sometimes, the shelves need to match the product. This is a chance for brands and stores to be creative with designs, colors, lights, graphics, and how everything is set up. Instead of using the usual shelves, brands can create custom ones for a more compelling and memorable shopping experience.

&#; To find out more, read our article > The most effective shelf management solutions explained

Custom shelving spices

Retail shelving for color cosmetics

Gum shop-in-shop 'pleasure break'

Custom shelving for home fragrance brand

Endcaps sit at the ends of aisles. Because visitors walk by them while moving from one aisle to another, they're in a perfect spot to catch lots of attention. Even passerby strolling through the main walkways, the fast track, can spot products without venturing down the aisles.

Endcap

Generic endcap 're-brandable'

'Tornado' endcap for a chewing gum brand

Endcap

13. Checkout display

Customers don't like waiting at the checkout, so stores focus on a smooth scenario in the queue area &#; it's the busiest zone, perfect for selling small, affordable items that rarely make it to your shopping list. Checkout or front-end displays are low shelved units that need specific design and arrangement to fit a variety of products.

&#; To find out more, read our article > Front-end displays drive up-selling in the checkout area

Front-end display Auchan

Front-end display Intermarché

Checkout display Auchan

Checkout display Cora

An on-shelf, on-fixture or shelf-on-shelf display is any POP solution you see on a store shelf. Trays or frames are used along the shelf edge to break up the visual monotony of the shelving. The physical nature of these in-store solutions allows for a lot of creativity.

On-shelf frame for a biscuits brand

Shelf-on-shelf for matcha tea

In-line unit for canned vegetables

Shelf-on-shelf display Bath & Body

A shelf stopper, or shelf talker, is a material that sticks out perpendicular to the shelves in an aisle. Like a wobbler, it grabs attention and improves the brand's image. These are powerful in-store marketing tools to make a product stand out on the shelf.

&#; To find out more, read our article > 5 tips to stand out on retail shelving with a shelf talker

Shelftalker for bourbon

Shelftalker for gin

Shelf talker for rum

LED shelf talker for vodka

Also known as a power wing, sidecap, or endcap side display, these are small POP solutions made to efficiently use space. They're great for cross-merchandising, or suggesting items that go well together. Customers don't have to change aisles to get something that goes with what they already picked.

Sidecap for a chewing gum brand

Sidekick for single bars

Cross-merchandising wing for fabic softener

Clip strip for single bars

Existing shelves or racks can be enhanced. By combining creativity and technical hacks, marketers make the area where an assortment is displayed more appealing. Fronts, fins, cards, banners, frames engage with customers, add decor or service, e.g. through segmentation - customers can navigate the range faster and find what they are looking for.

&#; To find out more, read our article > Shelf merchandising equipment: solutions and hacks

Shelf enhancement Naturals

Shelf enhancement for a chocolate assortment

Whisky Library Diageo

Shelf enhancement Heineken

Appealing display can make the difference between attracting a prospect or losing a customer to a competitor. Here at Pilotes, we believe in the power of premium display. Our 25 years of experience allows you to enhance the appearance of your choice instore. Reach out today to set up a free consultation. We'll find the best solution for your brand.

Date: July &#; bh

The best digital signage software provides a simple and impactful way to advertise your services or display information.

The difference is that with digital signage you can display video, sound, graphics, animation, and more on monitors, projectors, and other multimedia devices. 

But to really make the most of this clever technology, you&#;ll need the best digital signage software to accompany your hardware device, enabling you to control multiple screens remotely. 

Digital signage software is a bit of a niche topic and this article could well be one of the first you&#;ve read on the technology. That&#;s why we&#;ve made it as simple as possible for you to learn about the best digital signage software available so you can make a decision on the right product for your business.

Note sure how to set it up? You can learn about improving digital signage installations with AV over IP technology.

We've also featured the best interactive kiosk providers.

Best affordable

(Image credit: TelemetryTV)

1. TelemetryTV

Affordable digital signage software

Today's Best Deals

If you are looking for more details, kindly visit advertising display solutions.

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Producing electricity on your own balconyVISIT WEBSITE

Reasons to buy

+

Reasonably priced

+

Live support

+

Well-designed interface

Reasons to avoid

-

Starter plan doesn&#;t include third-party apps

TelemtryTV is a great signage software option for users of varying budgets, with a free version for one user limited to one device. The Essential plan is designed for mid-sized audiences and is charged per device for up to three users. The Enhanced plan caters for 5 users and there is also a custom option.

On sign-up, you&#;re encouraged to download a desktop app for your OS. Alternatively, you can access the interface through your browser. 

The standard browser interface is impressive. It&#;s well-designed, authoritative, and clearly signposted. 

The home page is packed with video tutorials to help you get started, but the interface is fairly self-explanatory once you click the Playlist section. 

That said, technologically savvy users will get much more from the platform. It is possible to create basic displays using the built-in editor, but more advanced users can use the technology to achieve very professional results.

The best digital signage software of in full:

(Image credit: NoviSign)

Best for enterprises

2. NoviSign

Major player with professional signage solutions

Today's Best Deals

VISIT WEBSITE

Reasons to buy

+

Impressive client list and testimonials

+

Simple, navigable interface

+

Versatile templates

+

Intuitive scheduling service

With over 20,000 clients including enterprise customers like Disney and Hilton, NoviSign is a big deal in the digital signage software industry. 

NoviSign enables users to produce bespoke, high-end displays using pre-made, customizable templates. The templates are ordered by sector, like hospitality or retail, and make it very easy to create a professional display regardless of technical ability. 

The interface is very simple to navigate and split into three distinct sections, Creatives, Playlists, and Screens. Information is easily integrated into displays via RSS feeds, widgets, and apps, while all text and imagery are fully customizable too. 

We were particularly impressed by the platform&#;s scheduler, or Playlist function, an intuitive system that enables users to pull in content and arrange when and where it will be played, much as you would on Spotify or iTunes.

NoviSign has four packages to choose from, starting with the standard Business plan, costing $18 per month when billed annually. This plan provides 1 user with 500mb of storage and a 100 MB max file upload.

There is a free 30-day trial to test the service before you commit financially.

Best cloud-based

(Image credit: Yodeck)

3. Yodeck

Easy to use, cloud-based platform

Today's Best Deals

VISIT WEBSITE

Reasons to buy

+

Single-monitor account is free

+

Very scalable

+

Good range of features

Reasons to avoid

-

Free account misleading

Yodeck is marketed as a digital signage software solution that was &#;born and raised on the Cloud.&#; In theory, this should mean that with everything available on-demand, the service is quick and reliable, and that&#;s just how Yodeck markets itself. 

However, in order to run its single-monitor &#;free&#; service, you are required to buy a Yodeck Player - based on a Rasberry Pi. Either that or run Yodeck on your monitor for free by configuring an existing Rasberry Pi, something that will baffle most first-time users, and which is by no means quick.

Alternatively, annual plans start at a monthly rate per screen, and subscribers receive an unlimited number of players for free. 

The platform has all the basic features you&#;d expect like video and audio compatibility, as well as a number of widgets enabling you to stream content from third-party providers, including the BBC and CNN. 

Yodeck&#;s interface is self-explanatory and scheduling monitors is particularly simple, with existing templates already in place. We were a little surprised to see a world map taking up so much room on the Dashboard display, though.

Yodeck has three plans available: Standard, Pro and Enterprise. The lowest tier Standard plan offers image, video, audio and document files, live streams, YouTube and web pages and free stock images & video. The price is around $8 per screen per month.

You can try any of their plans for free for a single screen.

Best for ease-of-use

(Image credit: OnSign TV)

4. OnSign TV

Straight-forward, user-friendly signage software

Today's Best Deals

VISIT WEBSITE

Reasons to buy

+

Extremely easy to use

+

Wide range of operating systems

+

Drag-and-drop functionality

Reasons to avoid

-

Slightly expensive for what it offers

OnSign TV is easy-to-use digital signage software compatible with multiple operating systems including Android, Windows, Chrome OS, macOS, Phillips, Linux Samsung SSP, and more. 

OnSign TV provides a comprehensive list of compatible players and the hardware required for them. Our advice would be to study this first or search for your existing equipment before getting started. 

Once set up, the technology is incredibly user-friendly. OnSign TV is powered by a wide range of free apps that display a great deal of information, from sports results to the local weather forecast. There is also the option to create your own apps in HTML5 or request the platform&#;s developers to do it for you. 

The interface works on a drag-and-drop basis, so you can pull in the content you want, whether that be an app or other media, and schedule your monitor to play it. 

Best for hardware

(Image credit: Viewneo)

5. Viewneo

Digital signage software with hardware solutions

Today's Best Deals

VISIT WEBSITE

Reasons to buy

+

Advanced AI technology

+

User-friendly interface

+

Wide range of use cases

Reasons to avoid

-

Focus split between hardware and software

Viewneo combines its software with optimized hardware solutions, including AI-powered sensor technology to determine when your monitors display messages. 

A modular system, Viewneo grows at the pace of your business, and it&#;s possible to add and remove components depending on the size and complexity of the displays you require. 

The software includes Pixabay integration, which gives you access to over two million images, design templates, numerous plugins for social media, weather, a news feed, and more. You&#;ll also find comprehensive reports and analytics enabling you to use the technology to measure interactions with your messaging. 

The CMS is very clear and easy to use, with minimal tabs and subcategories, so first-time users shouldn&#;t struggle to get started. Finally, although the platform pushes its own hardware, the software is compatible with other players, including the Amazon Fire TV Stick and Google Chromecast. 

We've listed the best large format displays.

Digital signage software FAQs

Which digital signage software is best for you?

When deciding which software to choose, first have a clear idea of what your actual needs are, as different digital signage providers may offer a range of different tools according to the type and purpose of displays being used. So do ensure you have a good idea of which features you think you may require for your own purposes.

How we tested the best digital signage software

To test for the best digital signage software we first set up an account with the relevant provider, then we tested the service to see how the software could be used for different purposes and in different situations. The aim was to push each digital signage platform to see how useful its basic tools were and also how easy it was to get to grips with any more advanced tools.

Read how we test, rate, and review products on TechRadar.

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